Code of Conduct

As a certified life coach, I agree to:

  • Always conduct myself to the highest levels of ethics, integrity, accountability and responsibility.

  • Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.

  • Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues and The Life Coaching Academy.

  • Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.

  • Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.

  • Clearly state to clients and potential clients, the terms of any commercial agreement including the expectations of both parties.

  • Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.

  • Obtain written permission from any client or potential client before releasing their names as referees.

  • Respect the absolute rights of clients’ confidentiality except as expressly permitted by the client or potential client in writing or as required by law.

  • Recommend different coaches or resources when these will be more appropriate to the clients’ needs.

  • Avoid all conflicts of interests and give notice of such potential conflicts to the client on the risk of conflict if a relationship moves beyond a coach/client situation. (For example a personal or business relationship.)

  • Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess.

  • Endeavour to enhance public understanding and acceptance of professional coaching.

  • Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.

  • Comply with all laws and bye-laws of the Australia and, if coaching clients based abroad, with the laws of the clients’ country.

  • Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the Australian Advertising Standards Authority.